Where it started
The question was simple: why do all small candle brands look the same?
Most buy the same glass jars, pour the same wax, apply a label, and the only difference is the scent name. The vessel is generic. The story is thin.
Limewick started from a different place. The vessel is cast in stone, made here by the maker's own hands. The mould is ours. The shape is ours. The candle is a complete object.